Recently, fresh data loss again scraper electricity supplier network, 4000 Fresh electricity supplier over Jiucheng trap loss predicament. But the industry generally believe that a short-term loss does not prevent long-term prospects of fresh electricity supplier. Indeed, good fresh market policies, and the brightest giants plenty of money, playing from a long battle, but the quality and logistics are not resolved, Bengxiang Fun Fresh Market. Due to the low degree of standardization of fresh products, to ensure the quality of the upstream electricity supplier requires a higher ability to control. "Self-farm cooperative farm +" model is a popular choice of fresh electricity supplier, but investment is enormous. Distribution problems are difficult to solve. Industry data show that the loss of fresh electricity supplier rate of more than 10%. Currently, third-party logistics is still unable to meet the fresh demand. Secretary-General of the Guangdong Provincial Association 黄子荣 network, said: "Required fresh cold chain logistics industry requires a lot of investment, but it takes time to complete the layout." 2013-2014 is a fresh two-year high-speed development of the electricity supplier On the one hand is fresh class business electricity supplier platform explosive growth, on the other hand is a few large vertically expand the national electricity supplier of fresh and new incoming vertical electric providers. In the capital markets, fresh electricity supplier enterprises this year also received a huge amount of capital injection. Currently, the influx of fresh competing electricity providers in the field of business after another, can be broadly divided into three categories: the Lynx, Shop No. 1, Jingdong based electronic business platform; Tootoo Socialist Workers, have been living, SF is preferred and other vertical categories electricity supplier; Wal-Mart, RT-Mart, Yonghui Supermarket and other traditional retailers. Fresh category of effectiveness demanding, fast turnaround, low inventory. Therefore, with its own farm, the product of a strong ability to control electricity fresh opportunities will be greater; the strength of the logistics aspects of business advantages. Many electricity providers to build their own logistics and distribution in order to ensure quality of service, but the lack of cold chain distribution capabilities, many of which are fresh ice, only a handful of cold chain electric car use in the city Chamber of Commerce, to the major outlets, and then by the network to complete the final one km and distribution. I believe that under the joint efforts of all professionals to identify and solve problems in the near future, be able to turn around fresh electric agreed.

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